To coincide with the Islington launch of JUMP, their electric cycle share scheme, Uber asked me to produce an illustration to be printed on these tote bags to help promote their bikes to the local area. I wanted to celebrate the diversity of the area, both in the residents and the architecture, but still keep JUMP as the focal point by highlighting the bright red of the bikes.
Uber worked with local influencers, who shared images of the bags and JUMP bikes in order to promote the launch.